Amplitude for Startups
Free Amplitude Growth plan for eligible early-stage product teams
Free Amplitude Growth plan with capped monthly event volume
- Best for
- Pre-seed, Seed
- Available in
- Global
- Program type
- Free Tier
- Last verified
- Apr 20, 2026
About this program
Amplitude is the product analytics platform most mature product teams eventually standardize on, and its startup program is designed to get them there early. The Growth-tier feature set (funnels, retention, pathfinder, cohorts) covers the analyses a real product team runs weekly: where in the funnel users drop off, which cohorts are retaining, what paths lead to activation, how a recent release changed behavior.
The startup program makes that Growth-tier access free for eligible early-stage teams for a defined window, with a capped monthly event volume. The term is historically one year, after which accounts transition to standard Amplitude pricing based on actual volume and seats.
Coverage of Amplitude Experiment and the CDP pieces has shifted across program versions. The analytics surface has been the stable core; experimentation and CDP inclusion is worth confirming on the current page before planning around it. For most startups evaluating Amplitude, the decision is really between Amplitude and Mixpanel (for pure event analytics) or between Amplitude and PostHog (for a bundle that also includes session replay and feature flags). Either defensible default will serve you; the practical question is whose workflow best matches how your product team wants to work.
What you get
- Free Amplitude Growth plan with capped monthly event volume
- 12-month window to apply benefits
- Offer type: Free Tier · Credits
Eligibility
Early-stage startups below Amplitude's published funding and team-size thresholds. The program has historically offered a 12-month window of free Growth-tier access with a monthly event volume cap; specific limits are revised over time.
- Stage
- Pre-seed, Seed
- Region
- Global
- Incorporation required
- Yes
How to apply
- Apply to Amplitude for Startups through amplitude.com/startups.
- Provide company details, funding stage, and expected monthly event volume.
- Amplitude reviews the application and provides activation once approved.
- Install the SDK or server-side library and begin tracking events.
Frequently asked questions
What is included in the Amplitude Startups plan?
Access to Amplitude's Growth-tier analytics feature set for a defined term with a capped monthly event volume. Coverage typically includes funnels, retention, pathfinder, and cohort analysis. Verify current inclusions and the event cap on Amplitude's startup page.
What happens when the program ends?
Accounts transition to standard Amplitude pricing based on event volume and seat count at that point. Teams typically reassess usage and renegotiate at renewal, depending on how the product-analytics footprint has grown during the free year.
Does the program include Amplitude Experiment or the CDP?
Coverage of Amplitude Experiment and the CDP products has shifted across versions of the startup program. The analytics surface is usually included; verify on the current page which experimentation and CDP features land inside the free plan for new applicants.
Should I use Amplitude or Mixpanel?
Both are mature product analytics platforms with overlapping feature sets. Amplitude tends to go deeper on segmentation, cohorting, and governance for bigger teams. Mixpanel tends to emphasize faster exploratory workflows. Startups often pick based on team familiarity or the specific analyses that matter most; both are strong choices and either is a defensible default.
You'll be redirected to Amplitude to apply. FounderDeals never handles applications.
Alternatives to Amplitude for Startups
Other dev tools programs founders weigh against Amplitude. Each links out to the provider's official page.